Great news for Croatian Studio Tumpić/Prenc has arrived from Las Vegas, where the adjudicated competition London International Awards (LIA), one of the most esteemed industry competitions, positioned their project “Istriana” alongside brands such as Heinz, Oreo, Heineken, and Burger King.
The design of the “Istriana” olive oil bottle, following significant D&AD Pencil and Dieline awards, secured a bronze in the Package Design category at the London International Awards, a creative awards festival that has been honoring creative excellence in all forms since 1986.
“We were truly delighted by the news of the LIA award as this is one of the most renowned and challenging competitions in the industry,” enthused the representatives from Studio Tumpić/Prenc.
The distinctive and innovative design of “Istriana” won the favor of an expert international team, led by Marjorieth Sanmartin, the Chief Creative Director of Philipp und Keuntje and fischerAppelt in Germany. Sanmartin has extensive experience, including creative work for global brands such as Audi, Lamborghini, Citroen, C&A, and others, as well as experience judging significant international creative competitions, including Cannes Lions.
This year, Studio Tumpić/Prenc is the only agency from Croatia and the entire region to have secured an award among fierce competition. Once again, a small town like Rovinj, the headquarters of the Studio, has found itself alongside major, developed centers such as Tokyo, New York, Sydney, Toronto, and many others, just as the “Istriana” olive oil has found itself in competition with globally renowned brands such as Heinz, Oreo, Heineken, and Burger King.
“Istriana” is a brand of the client E Pluribus Unum, aiming to revive and nurture the tradition of olive oil production in the Istrian region, while providing an authentic Istrian experience. The winning design, emphasizing tradition, reaches back into the past. Indeed, Istrian olive oil was considered synonymous with quality as far back as the time of the Roman Empire.
With its decline, Istria ceased to enjoy its acquired reputation, but due to its natural conditions for producing top-quality olive oil, it regained its status as one of the best regions for olive cultivation in the world in the 1990s.
Fragments of forgotten knowledge are once again discovered, subsequently giving life to modern olive cultivation. This is precisely how the bottle depicts the reconstruction of fragments of an amphora reassembled into a meaningful whole. Once the bottle is placed in the box, it becomes a part of the specific shape of a Roman amphora from the Istrian region, where olive oil was stored and transported.