Split breaks tourism records with its highest numbers ever

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The Croatian city of Split is achieving the best tourist results in its history, and the trends are so positive that Croatia Airlines has resumed winter flights from London after a long pause – following Copenhagen, Zurich, and other major cities. 

The large number of guests has resulted in excellent spending, with the number of registered invoices in the first nine months exceeding all expectations, HRT reported.

Although the shoulder season is coming to an end, with numerous gastronomic events and plenty of sunny days, Split continues to attract guests. Here’s what some tourists had to say about it:

“It’s nice to see that people here have brought the best of what they have – olive oil, wine, pasta!”

“From what I have seen so far, I find it interesting how olives are harvested and oil is made, the culture, the songs, and everything else…”

More guests are expected as Croatia Airlines reintroduces winter flights to Split. Introducing new flights:

“Croatia Airlines introduced flights to Zurich last year, and this year we have flights to London-Heathrow and Copenhagen, along with existing flights to Rome, Munich, Frankfurt. It’s a very potent flight network for our guests and tourists who might visit during the winter. Split is finally becoming a 365-day destination,” said Deputy Director of Split Airport, Pero Bilas.

New catamaran line to connect Split with Jelsa, StarI Grad and Bol


“Of course, accessibility is one of the key prerequisites for our guests to be able to experience our traditional products and for them to be accessible,” said Alijana Vukšić, director of Split Tourist Board.

Registered invoices in the Split-Dalmatia County during the period from January 1 to September 30, 2023, reached a value of 3.323 billion euros. Central Dalmatia is a top destination, and the spending reflects that.

From January 1 to September 30, 2023, the number of issued invoices in the Split-Dalmatia County is increasing, now surpassing 252 million, with the spending reaching three billion and twenty-eight million euros, twenty-eight and a half percent more than last year. Experts say it could have been even better, but the structure of guests should be changed.

“Guests staying in hotels spend significantly more than guests in private accommodations, and private accommodation accounts for 63 percent of accommodation capacities. Also, consumers who are older than 45, 50, or 60 plus years spend significantly more than guests aged 20-35, who are crucial for some destinations in central Dalmatia,” said Ante Mandić from the Economics Faculty in Split.

The average price in private accommodation is currently approximately 15 euros higher than the EU average, so there should be no further price increases. Hoteliers have announced only small adjustments for 2024, which are already in high demand.

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